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The Amount Spent by Campaign shows mixed results. The 50 off clearance saw a significant decline from $642.00 to $379.00 (a -$263.00 decrease). Conversely, Black Friday increased substantially from $581.00 to $964.00, showing a positive change of $383.00.
Similarly, the Reach by Campaign improved for 50 off clearance from 733 to 844 (a 111 increase). Spring sales also rose from 525 to 867, marking a 342 gain. These improvements indicate a more extensive audience reach.
Meanwhile, Impressions by Campaign for Spring sales rose from 195 to 429 (a 234 increase), suggesting effective ad visibility.
The Clicks (All) by Campaign saw decreased clicks across some campaigns. For example, Cyber Monday Sale fell from 264 to 119 (a -145 decrease).