The number of Page CTA (Legacy) Views increased from 67 to 73, representing a positive change of 6. However, Page CTA (Legacy) Clicks decreased from 89 to 74, a negative change of 15. This indicates a higher view rate but lower engagement in clicking through. Meanwhile, the Page CTA CTR dropped substantially from 26 to 16, reflecting a decrease in effectiveness.

Landing Page Views saw a significant decline from 9,623 to 6,108, a drop of 3,515, impacting visibility. Similarly, Landing Page Submissions fell from 497 to 316, decreasing by 181. However, Landing Page Contacts rose from 754 to 917, an increase of 163. Despite fewer submissions, this indicates a growth in valuable leads.

The Landing Page Views to Submission Rate dropped from 3,800% to 2,700%, a negative change of 1,100%, showing decreased conversion efficiency. In sales metrics, the Deals Closed Won Amount decreased from $26.2k to $17k, a reduction of $9.2k. The number of Deals Created slightly decreased from 93 to 90, by 3.

Lastly, the Contact-to-Customer Rate increased from 840 to 1.0k, a positive difference of 160, indicating improved efficiency in converting contacts to customers.